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Human Resource Specialist at mCaffeine
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mCaffeine - Manager - Retention/CRM (3-7 yrs)
MANAGER - RETENTION | JOB DESCRIPTION
Key Responsibilities :
- Own all lifecycle marketing strategies which identify valuable consumers and opportunities and ensure seamless implementation
- Ideate and execute new initiatives and campaigns that drive increased engagement and revenue
- Continually refine channel strategy (membership, offers, gamification, communication etc.) to increase retention rate and repeat rate
- Manage external relationships related to CRM and database management
- Serve as the CRM thought leader, utilizing analytics to drive customer-centric action plans
- Work with Data, Product, Technology and Marketing teams to ensure smooth operations of all CRM initiatives
Competencies:
- Highly analytical and able to extract learnings, insights, narratives etc. from data
- Deep consumer understanding and the ability to combine consumer learnings with data inferences
- Skilled at switching between thinker and operator to ensure inventiveness and rigor simultaneously
Education & Experience :
- 3+ years independently driving customer retention initiatives in a digital first environment. Overall experience can be higher
- Experience as a hands-on operator of CRM campaigns. This can also be outside the period of independent ownership
- Comfort with common CRM tools like CleverTap etc
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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