mCaffeine - Assistant Manager - Performance Marketing

Asst. Performance Marketing Manager

Your Role :

- Developing and Managing Digital campaigns across Paid Media Channels such as Facebook and Google for customer acquisition and retention.

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Understanding Marketing Funnels and using them to drive growth.

- Making and analysing reports for daily performance of channels and optimising campaigns.

- Coordinating with communication teams to execute communication strategies based on campaign objectives.

- Secondary market research to identify growth levers and incorporate them in execution plans.

Must Have :

- 1 to 3 years of relevant experience managing digital campaigns

- Strong Analytical and Problem Solving skills

- Proficiency in Microsoft Excel and G-Suite Apps

Good to Have :

- Relevant industry experience

- Strong organizational and resource management skills