Leading a team of thinkers and doers, the right creative director should bring a mix of marketing expertise and business understanding of the position, promoting our company. We are looking for an experienced manager of people, someone that can inspire others, taking our creativity to a new level as we continue to grow. The ideal candidate should have a natural eye for design and a drive to inspire dynamic ideas that connect with all types of audiences.
Objectives of this Role :
- Build, lead and review creative team's work in the production of all web, print, and digital marketing collateral
- Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
- Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
- Analyse brand tracking, market trends, consumer need and the competitive landscape
Daily and Monthly Responsibilities :
- Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
- Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters and production departments
- Conduct brainstorming sessions with the creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
- Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
- Present, or oversee the presentation of final concepts, and obtain approval for deliverables
Skills and Qualifications:
- 12 - 15 years of related experience in creative direction in an agency or corporate setting with luxury lifestyle brands preferably with a GLOBAL presence.
- Experience in creating marketing/advertising campaigns from developing a vision and the messaging platform to overseeing production on time and budget
- Understanding and past experience in creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
- Proven experience with concept development
- Highly skilled with leading a team of creative talent
- Strong creative vision with an understanding of business objectives
Preferred Qualifications
- Masters degree in Designing
- Prior experience with copywriting, design, or production
- Prior project management experience, with a focus on creative direction
- Knowledge of design software
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