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10/10 Preetish Nair
Manager - Human Resources at Max Life Insurance

Views:2755 Applications:318 Rec. Actions:Recruiter Actions:23

Max Life Insurance - Senior Manager - Product Management (6-12 yrs)

Haryana/Gurgaon Job Code: 500485

Position Senior. Manager - Product

Department : Product Management

Function : Product Management & Channel Marketing

Reporting to CVP - Product Management & Channel Marketing

Location : Gurgaon, Haryana

New Product identification and development :

- Identification of new product opportunities

- Project management and coordination with other departments like Operations, Finance, and Marketing

- Responsible for creating sales literature, filing and launch readiness of new products IRDA discussions/ negotiations and response to queries, decisions thereof/ alternatives to be proposed by PCM, thereafter convincing and aligning Channel Head and/or Distribution partners

- Ensure Impactful Launch, adhering to New

- Product Development Lifecycle, of New products/ Sales concepts

Channel Marketing :

- Launch products and increase LI penetration across segments with Bank partners: Develop and manage campaigns for new/ existing products in addition to segment specific campaignsIncrease penetration of new & existing product in the specific seller helping in product penetration through various marketing activities and initiatives

- Work with the Bank to Activate various sellers and visibilise the MLIC brand: Build Visibility for the MLIC brand across touch points ensure visibility for the MLIC brand across Bank touch points leveraging its assets

- Evaluate the feasibility of joint campaigns and partner with the Bank to popularise the Max Life products/brand and increase activation of seller \branches by customizing campaigns

Channel Management :

- Assist product channel manager in following aspects to enable distribution head to optimize the top line and bottom line results.

- Identification of trends and improvement areas which help distribution performance

- Coordinate with other departments to ensure channel initiatives are launched and run smoothly

- Help in execution of the product strategy, business planning and strategic deployment basis market trends and company strategy

Compliance with Regulatory and Legal guidelines :

- Use & File of all customer-facing marketing collaterals, along with its management

- Ensure necessary approvals from relevant departments for all communication (internal/external)

Important activities :

- Creative Agency Management: Ensuring quality output and managing timely delivery

- Spends management: Ensure maximum cost efficacy of marketing budgets

- Marketing / Brand : Integrate all communication so that it is commensurate with the Brand thought

Important Activities:

- Create Sales concepts bundled with Bank's core products

- Develop sales tools for product/ segments with support from marketing team

- Supporting organization-wide projects like driving - protection products sales-

- Publish monthly engagement dashboard report to all stakeholders

KEY COMPETENCIES/SKILLS REQUIRED :

- Proficiency in MS PowerPoint, MS Word, and MS Excel

- Ability to work with cross-functional teams, strong networking and interpersonal skills

- Data interpretation skills (analytical in nature)

- Detail- oriented, organized, critical thinker with strong work ethics

- Good interpersonal & communication skill

MINIMUM EDUCATION/MINIMUM /SPECIFIC EXPERIENCE :

- Preference to candidates with MBA from a good business school with the excellent academic track record.

- Total experience of 6 years out of which 2 years in sales

- Preferably from financial services, automobiles or consulting sector.

MEASURES OF SUCCESS :

- To bring a comprehensive product and marketing view to the channel partner and internal leadership to ensure that organization strategy is well deployed

- On time delivery of product filing plans: Quarter-wise adherence & delivery of EMC approved product calendar

- Adherence to regulatory boundaries for product development & marketing communication

- Consistent and error-free document creation, along with necessary approvals

- Comprehensiveness of market & sales analysis

- Smooth coordination with other departments: Regular project management and updates to senior management

- Timely and accurate management reporting at agreed timelines to enable decision making for leadership

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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