Max Life Insurance - Channel Marketing Manager

Max Life Insurance - Channel Marketing Manager

JOB SUMMARY :

Responsible for driving marketing, communications and engagement for Rest of Banca- Channel- (UCB,LVB and peerless). Lead Channel Marketing initiatives for the channel in partnership with the teams.

KEY RESPONSIBILITIES :

Core -1

- Develop and execute integrated marketing campaigns with special focus on BTL and experiential marketing

- Create relevant, effective and cut-through communication for prospects/channel that is compelling and in line with the brand guidelines/tonality and style.

- Manage new product launches end to end- ideation to execution

- Design refreshed and sustenance campaigns on existing products

- Seamlessly work with creative agencies, experiential marketing partners and vendors.

- Develop sales support aids and tools for seller enablement

Core -2

- Understand a wide range of product features and translate them into powerful and simple positioning statements

- Analyze trends and company data to arrive at own hypotheses/conclusion to undertake campaigns/messaging that solves key problem areas of distribution channels and consumers.

- Collaborate with product, digital and channel teams to create messaging, campaigns, collaterals, new possibilities, as the case maybe.

- Handle on a need-based basis: Corporate films, product videos and campaign-related video-centric work-

Legal and Compliance :

- Work with legal and compliance to ensure output in line with laws and regulations

- Manage transition of existing product marketing content to comply with revisions in regluatory, tax, finance changes

- Manage periodic Internal and external audits

- Manage product and brand trademarks along- with legal team

- Responsible for timely filing and smooth query management in response to regulator queries

- Timely completion of the Quarterly Compliance Certification & internal compliance software

- Expense Management/Financial Discipline.

- Tracking budgets/spends against plan

- Negotiating advances and allied payments with vendors

Retainer-related :

- Work with retainers who support the function with budgeting/ spends, regulatory reporting, printing and logistics management

- Manage their payrolls, contract with third party vendors and ensure timely renewals

- Manage Vendor Contracts alongside legal, with support from retainers

MEASURES OF SUCCESS :

- Target v/s achievement of individual campaign objectives

- Adherence to deadline and independent ownership of projects. #OTIF (On time in full)

- Effective cost management & financial discipline- maximum bang for buck on the budget

- Feedback from Products, Marketing and e-commerce teams #SMP (stakeholder management proactively)