Max Life Insurance - Assistant Manager - Digital Marketing

KEY RESPONSIBILITIES

Re-Targetting - Digital Chase & Cross-sell - through e-mail, SMS, WhatsApp and Web push notification

- Develop impactful chase communication basis consumer insights & business context for both savings and protection business

- Conceptualize, build and optimize chase communication for micro-segments (women/smokers/affluent)

- Contextual, occasion based, new launch information and other best practices comms to revive and engage with abandoned customers

- Analyze campaign performance along sharply defined metrics, monitor and optimize the campaigns, refurbish communication with new sales pitches and thematic campaigns in line with brand campaigns

- Identify opportunities to build cross-sell communication to power topline through existing customers

Customer Journey communication - CRM & Website

- Build engaging and informative content for prospects in their purchase journey to help them navigate conveniently and effectively through website

- Build and optimize stage-wise buying journey/Onboarding journey communication via email, SMS, WhatsApp

Partner Direct 2 Customer (D2C) communication & Campaign support

- Build co-branded communication for leading bank partner in line with partner brand guidelines and Campaign thematic

- Analyze campaign performance along sharply defined metrics, monitor and optimize the campaigns

Manage Digital Agencies & Partners

- Mentor, manage and handhold agency partners to deliver a seamless, unified communication deployment in line with business objectives; empower agencies with comprehensive, insightful briefs

Compliance and Regulatory

- Liaise with compliance for regulatory approvals on creative and communication

Key competencies/skills required

- Email Marketing Communication

- WhatsApp & SMS marketing

- Digital Campaign management/ Camping management Tools

- Campaign analytics

- BFSI Domain Knowledge preferred

- Understanding of consumer purchase & on-boarding journeys

- Project Management

- Digital marketing tools; Martech tools

Key Performance Metrics

- Creative Efficacy Impact - Open rates, Click Rates, Engagement Rates

- Last Click Assisted Sales - Communication Engine

- Buying journey Net Promoter Score (through multiple funnel stages)

- Partner D2C Campaign outcomes/Feedback

- Audit Rating - Adherence to Advertising guidelines