ABM managers are responsible for strategizing, conceptualizing and executing marketing initiatives aimed at awareness building as well as lead generation, within a focused set of customer account/accounts. By jointly working with the account management and delivery leadership teams, they will launch multi-channel initiatives designed to penetrate and expand reach within strategic accounts. Responsibilities: - Develop key messages, services and offerings for target accounts, build value propositions, drive asset creation and identify the right channel mix. - Create account focused collateral and conversation enablers based on need from the account leadership team - Understand and expand customer stakeholder mapping through primary and secondary research, as well as constant connections with the account leadership teams. - Drive research initiatives across the market, the customer as well as competition. Identify values/benefits for our services that can differentiate Maveric from the competition. - Play a key role in opportunity pursuit, bid management and presentations to focus accounts. - Create quarterly/monthly outreach targets for focus accounts, identify and execute the right mix of account focused campaigns through digital and traditional channels, onsite events/connects. - Track engagement across sales/marketing initiatives in focus accounts and drive them to business outcomes through collaboration with account management/sales teams. - Drive social listening initiatives to understand online/offline traction across key accounts as well as individual stakeholders within the accounts. Requirements: - Bachelor in technology stream with MBA/PGDM. - Minimum experience of 7+ years across IT services - Experience in Europe and UK region will be an added advantage - Strong communication skills with the ability to convert ideas into executable initiatives - Strong ability to create powerful visuals and compelling content for marketing collateral/assets - Understanding of marketing platforms and channels - Good understanding of technology landscape across areas like digital, Devops, agile, API/Middleware, analytics, quality engineering etc. - Understanding of banking domain, products and platforms (desirable)

Bangalore

Chennai

Maveric Systems - Manager - Marketing  

Maveric Systems - Manager - Marketing   ,Job Description for Maveric Systems - Manager - Marketing   in Maveric Systems Limited in  Bangalore Chennai for (7-13) years of experience. Apply Now!

Job Description for Maveric Systems - Manager - Marketing   in Maveric Systems Limited in  Bangalore Chennai for (7-13) years of experience. Apply Now!