ABM managers are responsible for strategizing, conceptualizing and executing marketing initiatives aimed at awareness building as well as lead generation, within a focused set of customer account/accounts. By jointly working with the account management and delivery leadership teams, they will launch multi-channel initiatives designed to penetrate and expand reach within strategic accounts.

Responsibilities:

- Develop key messages, services and offerings for target accounts, build value propositions, drive asset creation and identify the right channel mix.

- Create account focused collateral and conversation enablers based on need from the account leadership team

- Understand and expand customer stakeholder mapping through primary and secondary research, as well as constant connections with the account leadership teams.

- Drive research initiatives across the market, the customer as well as competition. Identify values/benefits for our services that can differentiate Maveric from the competition.

- Play a key role in opportunity pursuit, bid management and presentations to focus accounts.

- Create quarterly/monthly outreach targets for focus accounts, identify and execute the right mix of account focused campaigns through digital and traditional channels, onsite events/connects.

- Track engagement across sales/marketing initiatives in focus accounts and drive them to business outcomes through collaboration with account management/sales teams.

- Drive social listening initiatives to understand online/offline traction across key accounts as well as individual stakeholders within the accounts.

Requirements:

- Bachelor in technology stream with MBA/PGDM.

- Minimum experience of 7+ years across IT services

- Experience in Europe and UK region will be an added advantage

- Strong communication skills with the ability to convert ideas into executable initiatives

- Strong ability to create powerful visuals and compelling content for marketing collateral/assets

- Understanding of marketing platforms and channels

- Good understanding of technology landscape across areas like digital, Devops, agile, API/Middleware, analytics, quality engineering etc.

- Understanding of banking domain, products and platforms (desirable)