Job Title : SEO Lead / SEO Manager

Reporting to : Head Digital Marketing

Role Overview :

- 6+ years of working experience in Web Portal & E-Commerce websites in On-Page & Off-Page Optimization, Keyword Analysis, Competitor Analysis & Etc

- Prior experience of working in SEO tools like Google Search Console, Google Analytics, SEMrush, & Aherf is a MUST.

Key Responsibilities:

- Opportunity Sizing: Perform detailed keyword research on the websites by considering the existing SEO reach, competition benchmarking and cross-channel analysis to arrive at targeted keyword sets. Use inputs from this analysis to employ a bottoms up approach to forecast the organic opportunity for the websites.

- Goal Delivery: Monitor daily performance metrics to understand SEO strategy performance. Lead the SEO goal achievement plan as a part of project teams

- Technical Analysis: Lead comprehensive technical site audits on desktop & mobile device to identify gaps like page indexing, text to HTML ratio, broken links, etc.

- On Page Optimization: Lead detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, content, schema & etc. and provide recommendations based on SEO best practices for optimization.

- Off page: Lead in-depth link analysis by evaluating multiple link data points and properties. Categorize the links as positive or negative impact links and create action plans around link building or removal.

- SEO analytics: Lead data analysis on SEO and derive actionable insights to enable continuous optimization. Be analytical and creative in representing SEO data in different reports and dashboards. Provide SEO insights over Weekly, Monthly, Quarterly and Yearly touch points.

Skill and Competencies:

- Strong knowledge of SEO Both On-page and Off-page optimization in Portal Website

- Solid understanding of performance marketing, conversion, and online customer acquisition

- Knowledge of ranking factors and search engine algorithms

- Knowledge of SEO tools and vast data analysis skill is MUST.

- Strong skills in Content Strategy are MUST.

Education and Experience

- UG : Any Full Time B.Tech/BE/ MBA, MCA Graduate /Post Graduate

- 6+ years of work experience in successfully developing and executing SEO campaigns

- Comfortable analysing high volumes of data on a daily basis

- The ability to work in a fast-paced environment.

- The ability to handle multiple projects concurrently.

- Effective communication skills.

About Us:

Matrimony.com Ltd is one of India's largest consumer internet companies and the most trusted matrimony brand in the world with strength of over 3500 associates in India and abroad. We are India's first consumer Internet Company to get listed with market capitalisation of more than Rs.1200 Crores.

Matrimony.com provides both matchmaking and marriage related services through websites, mobile sites and mobile applications and is also complemented by 130+ company owned retail outlets. Its flagship products are Bharat Matrimony, Community Matrimony and Elite Matrimony in the matchmaking business, with over 5 million active members availing our services.

With a strong leadership in matchmaking, matrimony.com has been expanding into highly unorganised $55 billion marriage services Industry. Our goal is to build a billion dollar revenue company as a long lasting institution with a legacy for the generations to come. Our offerings in the marriage services business are matrimonybazaar.com and mandap.com.

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