Matrimony.com - Lead/Senior Manager/AGM - Search Engine Optimization

Designation SEO Lead - Senior Manager / AGM - 10-15 Yrs Exp.

Reporting to AVP- Marketing

Role Overview :

- 10 - 15years of working experience in Web Portal & E-Commerce websites in On-Page & Off-Page Optimization, Keyword Analysis, Competitor Analysis & Etc

- Prior experience of working in SEO tools like Google Search Console, Google Analytics, SEMrush, & Aherf is a MUST.

Key Responsibilities:

- Opportunity Sizing: Perform detailed keyword research on the websites by considering the existing SEO reach, competition benchmarking and cross-channel analysis to arrive at targeted keyword sets. Use inputs from this analysis to employ a bottoms up approach to forecast the organic opportunity for the websites.

- Goal Delivery: Monitor daily performance metrics to understand SEO strategy performance. Lead the SEO goal achievement plan as a part of project teams

- Technical Analysis: Lead comprehensive technical site audits on desktop & mobile device to identify gaps like page indexing, text to HTML ratio, broken links, etc.

- On Page Optimization: Lead detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, content, schema & etc. and provide recommendations based on SEO best practices for optimization.

- Off page: Lead in-depth link analysis by evaluating multiple link data points and properties. Categorize the links as positive or negative impact links and create action plans around link building or removal.

- SEO analytics: Lead data analysis on SEO and derive actionable insights to enable continuous optimization. Be analytical and creative in representing SEO data in different reports and dashboards. Provide SEO insights over Weekly, Monthly, Quarterly and Yearly touchpoints.

Skill and Competencies

- Strong knowledge of SEO - Both On-page and Off-page optimization in Portal Website

- Solid understanding of performance marketing, conversion, and online customer acquisition

- Knowledge of ranking factors and search engine algorithms

- Knowledge of SEO tools and vast data analysis skill is MUST.

- Strong skills in Content Strategy are MUST.

Education and Experience

- UG : Any Full Time B.Tech/BE/ MBA, MCA Graduate /Post Graduate

- 8+ years of work experience in successfully developing and executing SEO campaigns

- Comfortable analysing high volumes of data on a daily basis

- The ability to work in a fast-paced environment.

- The ability to handle multiple projects concurrently.

- Effective communication skills.

Job Location: Chennai.

About Matrimony.com

Matrimony.com Ltd is India's first pure play Consumer Internet Company to get listed. Its flagship brand BharatMatrimony is the largest and the Most Trusted Matrimony Brand (as per the Brand Trust Report 2014).

The company provides both matchmaking and marriage related services through websites, mobile sites and mobile apps and is also complemented by 130+ company-owned retail outlets. Its flagship matchmaking services are BharatMatrimony, EliteMatrimony and CommunityMatrimony.

With a strong leadership in matchmaking, the company has been expanding into the highly unorganised $55 billion marriage services Industry with WeddingBazaar and Mandap.com services. The goal is to build a billion dollar revenue company and a long lasting institution with a legacy for the generations to come.