Matrimony.com - Head - Digital Marketing

Role Overview

- Head - Digital Marketing for the development and execution of multiple digital marketing campaigns for both the Matchmaking and new lines of business within Strategic Development. Campaigns include paid display, sponsored content, editorial, social, and other online/digital tactics used to support such businesses.

- You must be a highly analytical and creative individual who can develop and maintain a dynamic campaign testing framework in order to optimize results and maximize learning.

- You will also work closely with key internal and external stakeholders such as agencies, strategic partners, cross-functional teams and executive management to ensure alignment on campaign strategy and plans. You are a highly adaptable and independent individual who can easily adjust to changing operating environments.

Key Responsibilities

- Manages campaign development and execution for B2C related digital marketing programs including, but not limited to, paid display, search, sponsored content, editorial and social.

- Works closely with leadership to develop overall digital marketing strategy and ensures timely development and execution.

- Develops effective test and learn framework to maximize learning's and insights across all digital channels and tactics.

- Provides programmatic and creative input on all online marketing tactics and related response journeys to ensure brand consistency.

- Collaborates with downstream UX/web teams to ensure continuity of online experience, drive user engagement and maximize lead conversion.

- Collaborates with strategic partners, agencies, internal functional teams to ensure alignment and effective implementation.

- Collaborates with analytical support team to track campaign results and related KPIs.

- Develops and maintains campaign level budgets and forecast.

Skill and Competencies

- Proven experience as Digital Marketing Manager with broad range of experience across B2C digital marketing tactics.

- In-depth understanding of digital marketing concepts, best practices and performance management tools.

- Strong analytical mindset and critical thinking.

- Excellent communication and interpersonal skills; ability to interact with all levels of the organization.