Matrimony.com - Head - Digital Marketing

Head Digital Marketing (General Manager Level)

Designation Title: Head Of Digital Marketing ( GM level)

Reporting to CMO

Role Overview

- We are looking for a Head Of Digital Marketing reporting into the Chief Marketing Officer. You will be responsible for managing our digital marketing strategy & execution for Bharat Matrimony, Community Matrimony, Elite Matrimony and our Global Dating Site Muslim Match websites and Apps.

- Successful candidate would have 15-18 years of experience in working with digital first brands in areas of paid and organic campaigns on relevant digital platforms.

- The individual should have strong alignment with Performance marketing team, SEO Specialists, Product Managers and Sales Team.

Key Responsibilities:

- Responsibilities will include strategy & execution across Search, Social, Display, Video platforms for both Awareness & Performance marketing

- Work closely with Digital Head, CMO and product leads to create and identify key new digital marketing strategies that drive awareness, acquire new customers, generate app engagements & retention

- Build marketing campaigns with effective storytelling, creatives and communication across our products and markets

- Drive the key metrics for Growth and performance marketing within the organisation

- Budget & ROAS management for Digital marketing, measure campaign impact and effectiveness of creative, segmentation, and channel.

- Work with product team for in-app communication through gamification, engagement ideas and breakthrough content & creatives

- Develop quarterly marketing calendar of campaigns around themes, sales events & promotions

- Day to Day digital agency co-ordination for campaign launches, scaling and optimization

- Competition tracking & analysis (Campaigns, Platforms, Partnerships, Positioning)

Skill and Competencies :

- Proven working experience as a new age marketer handling significant advertising budgets

- Strong understanding of global digital landscape and platforms, media and ecommerce/internet industry

- Stellar track record in planning and developing digital brand and media campaigns across key channels that support customer acquisition objectives

- Experience on Content & Influencer marketing and Social Media for Brand reach & Engagement

- Demonstrable Performance Marketing experience (SEM, UAC, FB AAA, Apple App Store, Affiliates) and managing campaigns to drive leads/user acquisitions & retention through performance optimization

- Basic knowledge of SEO & ASO to closely work with SEO team

- Experience using industry leading tools and platforms such as Google Analytics, Adobe DMP, HootSuite, Facebook Insights, TweetDeck, Talkwalker etc

Education and Experience :

- MBA (FT) with specialization in marketing from Tier 1 institutes

- Fulltime Digital Marketing Course & Google Certification will be added advantage

- She / he must have at 15 -18 years of relevant hands-on work experience

Preferred industries : Internet, eCommerce, App based business & Consumer Electronics

Job Location - Chennai.

About Matrimony.com :

Matrimony.com Ltd is India's first pure play Consumer Internet Company to get listed. Its flagship brand BharatMatrimony is the largest and the Most Trusted Matrimony Brand (as per the Brand Trust Report 2014).

The company provides both matchmaking and marriage related services through websites, mobile sites and mobile apps and is also complemented by 130+ company-owned retail outlets. Its flagship matchmaking services are BharatMatrimony, EliteMatrimony and CommunityMatrimony.

With a strong leadership in matchmaking, the company has been expanding into the highly unorganised $55 billion marriage services Industry with WeddingBazaar and Mandap.com services. The goal is to build a billion dollar revenue company and a long lasting institution with a legacy for the generations to come.