Matrimony.com - Digital Marketing Manager

Digital Marketing Manager

Roles & Responsibilities

- The candidate will undertake leadership to analyze data, think creatively and devise digital strategies to make sure marketing campaigns reach the right target audience in the most effective way possible.

- Oversees a team of Digital marketing, email marketing & ORM executives that lead the creation and execution of strategic deliverables.

- The candidate will be working directly with business teams to develop and execute omni channel campaigns leveraging email and paid strategies.

- Establish positioning, identify target audiences, and develop marketing plans with objectives across different channels and segments, creating a strategic framework to set and evaluate goals for every campaign.

- Curate insights from FB Business Manager, Google Analytics, Google Ads manager and other analytics platforms

- Establish processes for monitoring, measurement and optimization of performance marketing metrics that correlate to business.

- Use data and analytics to drive excellence across all acquisition channels; design and develop reports and dashboards to analyze, forecast, track and communicate key metrics.

- Drive digital marketing efficiencies through continuous communication testing, trying different formats and platforms

- Research competition, investigate and set benchmarks and deliver on strategies for improvement.

Qualifications & Experience

- 5+ yrs of relevant experience in Digital Marketing

- Experience in handling large scale campaign planning, optimization for both performance.

- Must possess strong knowledge of Google Adwords, SME, & email marketing

- Demonstrated ability in executing results, with strong attention to detail

- Consumer-centric mindset and ability to think strategically and tactically

Job Location: Chennai.

About Matrimony.com :

Matrimony.com Ltd is India's largest Wedtech company and the first pure play consumer internet business to get listed. our flagship brand BharatMatrimony is the largest and the Most Trusted Matrimony Brand (as per the Brand Trust Report 2014).

The company provides both matchmaking and marriage related services through websites, mobile sites and mobile apps and is also complemented by 130+ company-owned retail outlets. Its flagship matchmaking services are BharatMatrimony, EliteMatrimony and CommunityMatrimony.

With a strong leadership in matchmaking, the company has been expanding into the highly unorganised $55 billion marriage services Industry with WeddingBazaar and Mandap.com services. The goal is to build a billion dollar revenue company and a long lasting institution with a legacy for the generations to come.