Mastree - Senior Manager - Performance Marketing

Job Description :

- Strategize and own the entire paid marketing strategy to acquire users through multiple paid channels in the most optimised manner.

- Tracking efficiencies of the marketing spend across channels including Facebook campaigns, Google UAC campaigns, Ad networks and social media campaigns.

- Be experimental in exploring new channels to drive traffic and acquisition which includes performance marketing through FB/AdWords

- Leveraging vernacular intelligence in all paid ads by coordinating with community managers across languages.

- Liaison with the design team to experiment new creatives on daily/weekly basis

- Set up daily performance reports to analyse the performance and further optimise campaigns.