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28/09 Anuj
HR at Maruti Suzuki India Limited

Views:1439 Applications:274 Rec. Actions:Recruiter Actions:167

Maruti Suzuki - Manager - Market Research - IIM/ISB/MDI/FMS (5-9 yrs)

Delhi NCR Job Code: 1161590

Manager - Market Research


PRINCIPAL ACCOUNTABILITIES

- Identifying Market Dynamics and new developments in Auto industry, Consumer Preferences, Products, Marketing techniques etc. and brief Management for strategic action

- Conceptualizing, Planning and Execution of Market Research Studies through Research Agencies

- Scan Secondary Research Studies and Sources available for relevant insights

- Analysis of Research findings, interpretation to identify trends and use of Research Techniques to present Marketing Strategy

MAJOR CHALLENGES :

- Knowledge intensive function and hence adequate buffer manpower is required to ensure continuity of skills availability in the department if timely Job Rotations are to be done

DECISIONS :

- Decisions at his end: Research Methodology, Preparing Research Brief, Setting/Evaluating Questionnaire, Sample etc., Reporting & Presentation, identifying sources of studies and Agencies

- Decisions at superior level: Agency approval, Research Approval, Budget

INTERACTIONS :

Internal Clients :

Roles you need to interact with inside the organization to enable success in your day to day work

- Entire Marketing & Sales

External Clients :

Roles you need to interact with outside the organization to enable success in your day to day work

- Research Agencies, Research Bodies and various Authorities (national and international)

7. DIMENSIONS :

(List the significant numerical data which will reflect the scope and scale of activities concerning this job).

Financial Dimensions :

(These should be quantifiable numerical amounts like annual budgets, project costs, annual revenue, purchase value etc.).

SKILLS AND KNOWLEDGE :

Educational Qualifications :

a) Qualifications :

- MBA from reputed Institutions :

b) Work Experience :

- Experience in Market Research for significant period of overall work experience (Fresher strictly not to be considered) either as part of core profile as Research provider, or has worked in Research Department in Consumer based Organizations (FMCG/Durables/Auto etc.)

Women-friendly workplace:

Maternity and Paternity Benefits

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