MarketsandMarkets - Vice President - Marketing

Job Description :

- Oversees the company's media relations including social media and all methods of advertising

- Supervises the company's market research, community relations and customer service.

- Handles all printed promotions like brochures and electronic promotions like websites.

- Demonstrates a continual track record of success from month to month and year to year.

- Manages budgets across multiple departments.

- Sets up business processes and metrics.

- Drives daily execution and enhancement of the company's overall marketing strategy.

- Analyses the competition and reviews results of market research adjusting the company's marketing strategy accordingly.

- Advises the product development department based on results of market research.

- Provides support in the design and production of visual marketing tools.

- Obtains customer feedback regarding products and services and funnels the information to the appropriate departments so that adjustments can be made in product and service offerings.

- Participates in research to look for new product ideas and ways to grow business.

- Manages the company website and constantly updates information provided on the site to serve customers as well as staff.

- Heightens awareness of the company in the community and marketplace

- Communicates with industry experts and leverages their knowledge for the company's benefit.

- Handles corporate communications to deliver a brand-consistent message.