Marketplace Manager - Marketing - Textile Business

Marketplace Manager

Primary Responsibilities :

- Development of e-com Marketing plan - ensuring visibility during peak seasons and sustenance for always on better visibility compared to competition

- Work with IT partners/ ecom portal partners/ Digital agency for development of Brand store/ Brand pages - Curating content, creatives, photoshoots, videos and other brand related content for e-com portals. Ensuring brand has a premium imagery compared to competition

- To develop merchandise specific stories for e-com portals including content development, blogs, stories, creatives

- Development of channel specific promotion Targeted Plans in line with marketing plan to ensure maximum CPM/ CPC and top listing across portals

- Leveraging own platforms like Facebook, Instagram, Twitter for e-com specific posts in coordination in Digital Manager/ Digital agency

- Co-ordination with marketing counter parts of E-commerce channels on continuous basis for Ad. Plans/ innovations and joint promotional plans

- Analytics to track RoI of campaigns, traffic movement to and from page, retargeting potential users etc

- Competition tracking to get the best practices from other brands on e-commerce channels

KPIs :-

- Traffic on Page/ Conversion

- Impressions/ CPM/ CPC plan vs delivered

- RoI for campaigns

Key Stakeholders :

- Brand Marketing team

- E-com team

- IT team

- Digital agency