Marketing Strategist - Digital Marketing - Travel Startup - IIT/NIT/IIM/FMS/ISB/XLRI

Job Description - Marketing Strategist, Digital Marketing

Functional Area: Digital Marketing - Growth

Industry: Travel and Tourism

Job Location: Gurgaon

Salary: Best in Market

Seniority: Mid-Senior Level

Job Description

Core Responsibilities:

1. Growth Hacking

- Define, review and analyze lead and lag metrics to improve the overall ROI from various marketing channels and establish best practices (Adwords, Display Marketing, Email, Social, App)

- Strategizing and Hands-on execution on a variety of projects and experiments related to acquisition, activation and retention of users

- Ability to handle complex data and leveraging data-driven insights. Experienced with various analytics platforms (Internal Data platform/Google Analytics/Apsalar/SimilarWeb/Data Visualization Tools).

- Knowledge of Digital Media Industry and Digital Marketing across various platforms. Stay up-to-date with digital technologies developments.

- Help in defining product vision and strategy.

- Collaborate with Internal Marketing Teams, Product, Development and Sales teams to create amazing products, boost user acquisition,conversion and retention growth.

2. Communication: Independently manage communication with project management office and project team members

3. Leadership: Effectively lead cross functional teams to achieve project goals. Train and coach others in the organization. Breakdown complex projects into modules, and build structured execution plans.

Requirements:

- [Preferred] B Tech from premier institutes with min 3 yrs of work experience in delivering impactful results in various digital marketing channels

- MBA from Tier-1 college (IIM/FMS/ISB) is a plus but not mandatory

- Experience in Growth Marketing for an Ecommerce player.

- Exceptional experience in paid acquisition, remarketing and conversion strategies

- Strong experience in leveraging AdWords for user acquisition with focus on improving ROI, CAC

- Experience with AdWords Scripts and API is preferred

- Experience in Youtube and Display Remarketing

- Experience in the field of marketing automation and web analytics, while working for leading global or niche e-commerce organizations

- Ability to anticipate or quickly react to ever changing landscape of growth channels by staying on top of current growth hacks, tech hacks, trends, practice and social triggers.

- Understanding of web analytics and ability to derive meaningful insights.

- Proven track record of delivering tangible results within their respective functions.

- Excellent verbal, written and presentations skills.

- Thrives in a cross-functional and fast paced environment.

- Ready to roll up sleeves to spend time analyzing data, running experiments, scaling up, setting up quality processes and guardrails, jumping into business analysis as required.

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

- High levels of integrity, autonomy, and self-motivation.

- Excellent analytical, organizational, project management and time management skills.

- Proficiency in MS Excel, PowerPoint and visualization tools

About Us

TravelTriangle.com is one of the fastest growing Travel Start-ups in India. It is an online marketplace for travelers and agents. Company has offices in Noida, Gurgaon, Mumbai and US. You will be working with smart people and company will provide ample learning curve and growth. The company is recognized by Economic Times, ET Now, CNBC, Nasscom, Tie Global. It has been awarded as top 20 emerging companies by NASSCOM, featured on Microsoft Startups. TravelTriangle is a well-funded startup where founders have previously worked in reputed MNCs and are from IITs and IIMs. TravelTriangle.com is rapidly growing into one of the India's leading online package sales company.

- One of the top 50 growing companies by NASSCOM,

- Top 10 startups by IITians by Economic Times.

- Travel Triangle chosen as Website of the Year India

- Microsoft Bizspark Startup of the day

- Young and passionate team who loves to travel and maths in between

- Travel Triangle, has raised a fund of Rs 10 crores AND 50 Crores by venture capital firm SAIF Partners and BVC

- We are now a family of around 500+ members and happily growing.