Recruitment Consultant at Ace Consultants
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Marketing Specialist - IT Firm (5-12 yrs)
Job Description :
- To develop annual PR content plan for key products
- Develop and align digital plan to key events and PR initiatives
- Invest in Hub Spot and LinkedIn for business in order to automate marketing campaigns and track leads
- Develop quality, thought provoking product content relevant to the Indian market
- Ensure brand and reputation management
- Attract new prospects through engaging digital Content development
- Shape, influence and lead the conversation in the Indian market
- Customer References and advocacy, along with greater brand awareness
- Increase customer visits website by creating advertorial, press release and opinion pieces
- Network with key decision makers across industries
- Share information about our products and platform and secure media interviews
- Develop Marketing and sales enablement material including brochures, info graphics, product videos and case studies
- You will organize PR and media training for the sales team (to take full advantage of unpaid radio/tv interviews)
- Increase our brand awareness through association with strategic partners, set up partner strategy sessions, joint customer events and PR
- Extensively drive brand development and gain new sales through partnership, save costs by Co-hosting industry events
- Create demand and address revenue gaps through marketing platforms such as
- Targeted Social Media campaigns
- Press releases, Advertorial, Opinion pieces etc.
- Industry events including exhibitions
- Own technology events
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