Marketing Specialist - IT Firm

Job Description :

- To develop annual PR content plan for key products

- Develop and align digital plan to key events and PR initiatives

- Invest in Hub Spot and LinkedIn for business in order to automate marketing campaigns and track leads

- Develop quality, thought provoking product content relevant to the Indian market

- Ensure brand and reputation management

- Attract new prospects through engaging digital Content development

- Shape, influence and lead the conversation in the Indian market

- Customer References and advocacy, along with greater brand awareness

- Increase customer visits website by creating advertorial, press release and opinion pieces

- Network with key decision makers across industries

- Share information about our products and platform and secure media interviews

- Develop Marketing and sales enablement material including brochures, info graphics, product videos and case studies

- You will organize PR and media training for the sales team (to take full advantage of unpaid radio/tv interviews)

- Increase our brand awareness through association with strategic partners, set up partner strategy sessions, joint customer events and PR

- Extensively drive brand development and gain new sales through partnership, save costs by Co-hosting industry events

- Create demand and address revenue gaps through marketing platforms such as

- Targeted Social Media campaigns

- Press releases, Advertorial, Opinion pieces etc.

- Industry events including exhibitions

- Own technology events