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06/07 Adhulya Anandh M
Junior Recruitment Consultant at H.S.P consultants

Views:125 Applications:38 Rec. Actions:Recruiter Actions:34

Marketing Specialist - IT (4-7 yrs)

Mumbai Job Code: 1121185

Key Responsibilities:

- Make the company the most aspirational brand in the world to work for and work with.

- Plan and execute all digital marketing initiatives such as SEO/SEM, marketing database, email, social media and display advertising campaigns with agencies and other vendor partners.

- Design, build and maintain our social media presence

- Create engaging short content for social media through infographics, slides, Tweets, Facebook, Instagram and LinkedIn posts.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications:

- 4 - 7 years of relevant experience

- BS/MS degree in marketing or a related field

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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