Consultant HR & Business Development at Savanna HR
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Marketing Specialist - EdTech (4-7 yrs)
Hi we are looking for a Marketing Specialist ( B2B) from an Ed-Tech Industry only.
5 plus years of experience required.
Responsibilities include:
- Plan, execute and optimize our online and offline marketing (B2B, B2G & B2C)
- Build the marketing contact strategy to reach to target prospects
- Understands audience performance and makes recommendations achieve growth goals
- Write, edit and proofread compelling, persuasive marketing content for emails, landing pages, website, blogs, social media, digital ads, and direct mail.
- Plan and organise events, conferences, and webinars
- Generate quality leads for the Sales team and explore new ways to reach and engage our target prospects
- Develop and manage email marketing/creative marketing campaigns
- Plan, build, and manage the company's online presence including website and social media channels.
- Coordinate with external partners/agencies to plan activities, monitor performance and optimise investment.
- Execute and manage digital advertising campaigns including Google Ads, social media ads, affiliate marketing, etc.
- Measure and report performance of marketing activities (digital advertising, direct/ outbound marketing, content marketing, events and webinars).
Requirements
- Experienced marketer with 5+ years of B2B marketing experience in fast paced organisation
- Experience measuring, driving, and improving marketing Return on Investment.
- Ability to balance being strategic while driving very tactical execution to outcomes
- Highly self motivated, attention to detail, collaborative and comfortable in building new competencies
- Experience with Google Ads, Facebook Ads, SEO and Google Analytics a plus
- An open mind and ability to quickly adapt to new environments
- An ability to manage multiple projects, prioritise and work to deadlines
- Excellent communication (verbal and written) & interpersonal skills
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