Marketing & Sales Role - Logistics Firm

- Develop and implement strategic marketing and sales plans to achieve business objectives.

- Develop and recommend product positioningand pricing strategy for sustainable long-term market share.

- Contributes to annual and gross-profit plans by projecting expected sales volume and profits; forecasting and developing annual sales goals.

- Achieve marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

- Achieve marketing and sales operational objectives by; preparing customer adoption plans, sales action plans, customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.

- Achieve marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising and trade promotion activities including print, online & electronic media.

- Identify marketing opportunities by identifying customer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; developing adoption plans, forecasting projected business; establishing targeted market share.

- Accomplish marketing and sales human resource objectives by recruiting, training, coaching, assigning, scheduling & evaluating team members; establishing sales territory, quotas & goals; communicating job expectations;planning, monitoring, appraising and reviewing job contributions; enforcing policies and procedures.

- Establish and maintain relationships with key clients, strategic partners &industry influencers.Represent company at trade association meetings to promote product/services

- Prepare marketing activity reports for executive management.

- Prepare, review & analyzeperiodic sales performance reports showing sales volume, potential sales and areas of proposed client base expansion.

- Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.