Marketing Role - SAP Services

SAP - Marketing

- Marketing professional with an MBA in Marketing Management with corporate & cross-functional exposure

- Services Marketing, Strategy Planning, GTM strategy, Analyst Relations, and Marketing & Communications currently leading Strategy and Marketing Initiatives for Global SAP Services.

Strategize and prepare the annual Strategy Plan for SAP services division working with key leadership teams :

- Strategy and Planning

- Analyst Relations

- Marketing and Communications

The role will lead the business marketing team of SBU's and report into the Business Leadership and Marketing Head.

The role has 4 major goal areas :

- Business theme marketing

- Image building

- Customer Connect

- Operational excellence

Deep understanding of technology and business. Having demonstrated clear strategy and deep domain experience.

Marketing strategy :

- Involvement in the business planning and market segmentation which involves customer targeting and tracking, projecting technology trends, competition analysis and thus creating and implementing a marketing strategy to deliver to business objectives.

Image Development Functional Excellence :

Positioning and Branding :

- Defining and building the value proposition for the business and its offerings; helping create winning propositions and messaging for GTM.

Influence Relations : Proactive management of key influence relations

Functional excellence :

- Manage and provide leadership to functional teams in marketing to deliver to business in various functional areas- Analyst Relations, Media, Digital, Brand & Marcom, Events, and Thought Leadership etc.