jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
15/10 Sheetal Patel
Client Relation Manager at Addrec Solutions

Views:359 Applications:29 Rec. Actions:Recruiter Actions:5

Marketing Role - Retail (8-12 yrs)

Ahmedabad Job Code: 1168604


(degree, training, or certification required) B.Com/ BBA with MBA in Marketing from Top B school

Job Purpose

Responsible for creating a complete asset wise marketing calendar and its smooth execution. Ensure innovative marketing and bundling offers from the concessionaires and thus expand the Market size. Communication strategy for the Commercial department and execute the core activities and deliverables within the stipulated timeline of the annual marketing calendar thus increasing total footfalls, conversion, and overall passenger reach. Keep on updating the various social media including Web Sites with new concessions and events

Accountabilities and KPIs

No. Key Accountabilities

1. Spearheading the Market Research activities at Asset

2 Introduction of Seamless process for participating in all the marketing events

3 Customer Engagement creating Brand Sponsorships

4 Organizing Events at Airport Village / Outside Terminal

5 Creating a structured Plan for promoting New Outlets

6 Collaborating with Corp Comm for Promotions and Positioning as per strategy

7 Creativity as a trait

8 Create and execute asset wise Marketing events calendar resulting in upswing in the Revenues

9 Execute theme-based festivals/ imp days with-in given cost

10 Bring on board a central agency to execute various themes at different asset level

B. Role-specific Competencies (4-8 most crucial)

- Large event executions

- Value creation while leveraging networks (Brands)

- Creative

- Customer Centricity

- Risk - Reward Management

- Ownership & Accountability

- Teamwork & Collaboration

- Conflict Management

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.