Marketing Role - Retail

EDUCATIONAL QUALIFICATIONS:

(degree, training, or certification required) B.Com/ BBA with MBA in Marketing from Top B school

Job Purpose

Responsible for creating a complete asset wise marketing calendar and its smooth execution. Ensure innovative marketing and bundling offers from the concessionaires and thus expand the Market size. Communication strategy for the Commercial department and execute the core activities and deliverables within the stipulated timeline of the annual marketing calendar thus increasing total footfalls, conversion, and overall passenger reach. Keep on updating the various social media including Web Sites with new concessions and events

Accountabilities and KPIs

No. Key Accountabilities

1. Spearheading the Market Research activities at Asset

2 Introduction of Seamless process for participating in all the marketing events

3 Customer Engagement creating Brand Sponsorships

4 Organizing Events at Airport Village / Outside Terminal

5 Creating a structured Plan for promoting New Outlets

6 Collaborating with Corp Comm for Promotions and Positioning as per strategy

7 Creativity as a trait

8 Create and execute asset wise Marketing events calendar resulting in upswing in the Revenues

9 Execute theme-based festivals/ imp days with-in given cost

10 Bring on board a central agency to execute various themes at different asset level

B. Role-specific Competencies (4-8 most crucial)

- Large event executions

- Value creation while leveraging networks (Brands)

- Creative

- Customer Centricity

- Risk - Reward Management

- Ownership & Accountability

- Teamwork & Collaboration

- Conflict Management