Marketing Role - New Initiatives - Digital Healthcare Startup

The resource is expected to make & execute marketing plans, drive growth and beat targets under tight timelines & budgets. The series of initiatives includes:

- Marketing for a chain of new model clinics

- Launch of new healthcare delivery models (at home/mobile services)

- Launch of new products for Chronic & Geriatric segments

Required Expertise:

- Expertise in running hyper local / BTL led marketing campaigns.

- Ability to drive footfalls and drive adoption.

- Create brand advocates and run referral campaigns.

- Good know how of the Digital Eco-system, managing geo-targeted or pan national campaigns as and when required.

- Drive cross-sell/ up-sell campaigns for better customer LTV.

- Exposure in retail marketing an added advantage.

Reporting: Head of Marketing

Essesntial attributes:

- A go-getter with ownership and commitment

- Excellent communication skills