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15/10 Rubina Khan
Principal Consultant at Spring HR Services LLP

Views:655 Applications:219 Rec. Actions:Recruiter Actions:7

Marketing Role - EduTech (8-15 yrs)

Mumbai Job Code: 856460

Marketing Role - EdTech

Profile :

Roles and Responsibilities include but not limited to :

- Directly responsible for the marketing spends to achieve maximum enrollments Media Planning & digital strategy.

- Clear Focus on branding, customer acquisition & revenue generation

- Manage team of Marketing people across the geography and get into ground level to perform the task and achieve the business goal.

- Should have thorough understanding of Marketing, ATL, BTL, Online & Offline Marketing.

- Own end-to-end execution, measurement, reporting and optimization of social media campaigns with goals to increase transactions, new users, acquired via AdWords

- Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals

- Managing and maintaining large keyword lists

- Improve quality score of ads on Google and optimize campaign structure

- Running A/B tests across paid search campaigns & landing pages

- Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals

Women-friendly workplace:

Maternity and Paternity Benefits

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