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25/03 Rutuja Nayak
Recruitment Consultant at Green Rootz

Views:289 Applications:71 Rec. Actions:Recruiter Actions:4

Marketing Role - CRM (6-8 yrs)

Bangalore Job Code: 811894

The candidate will be responsible for developing and planning the CRM charter the brand.

The role will build an effective email, push and SMS marketing strategy with a focus on driving conversion and consumer retention.

JOB DUTIES :

- Plan and deliver CRM strategies that drive consumer conversion, retention and loyalty and generate increased transactions on the app.

- Work with the Business and Category Heads to close the CRM plan.

- Work closely with the product teams to suggest new additions and improvements to the product.

- Brief designers and copywriters on creatives and messaging.

- Work on A/B testing and optimizing of all CRM campaigns;

- Monitor and report campaign effectiveness: open rate, CTR, cost per acquisition, conversion, and more

- Optimize CRM strategies as needed to improve performance.

- Ensure the consumer contact database is segmented effectively for CRM communication;

- Cross-functional collaboration, including working with internal stakeholders;

MINIMUM QUALIFICATIONS :

- Qualified candidates should have 6-8 years of relevant experience in a CRM role.

- Should be comfortable building and analyzing monthly performance reports

- Experience with CRM tools a must.

Women-friendly workplace:

Maternity and Paternity Benefits

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