Marketing Professional - FinTech NBFC

Senior Opportunity-Marketing -FinTech NBFC

The position is to :

- Drive communication for new and existing products, customer acquisition via Web and Mobile, customer lifetime value through cross-sell and deepening through communication linked initiatives

Key Accountabilities

- Creative agency management including driving end to acquisition campaigns, deepening initiatives (upsell/cross-sell), engagement campaigns, collaterals for new launches

- Product marketing - Responsible for new product launches, promoting existing products and features to increase usage

Job Duties & Responsibilities

- Conceptualize and launch product related digital campaigns and ensuring on-going optimization to decrease cost of acquisition

- Creating collaterals and executing marketing plans for new product launches on digital and offline

- Responsible for ensuring up-sell and cross-sell on the portfolio to increase balances

Required Experience

- Digital marketing experience, Experience with ATL & BTL Marketing

Core Competencies

- Product marketing

- Creative execution

- Digital marketing

- Agency management

Location: Matunga, Mumbai