Marketing Operations - Media Buying

I. Plan and organize events with attention to financial and time constraints

II. Book venues and manage agencies.

III. Look for and compare different vendors (Event agency and RSVP AGENCY, PRINTERS)

IV. Negotiate with vendors to achieve the most favorable terms.

V. Manage all event operations :

a.) Venue layout and branding

b.) Invitations and collateral design

c.) F&B management

d.) Sponsor deliverables execution and coordination with sponsor SPOCs for AV Production, stall setup etc.

VI. Track the overall event expenses regularly and do event budget planning and stay within the budget

- Managing complete event process, planning of event Calendar, identifying and Booking venues, shortlisting delegates, identifying vendors and agencies, brief event staff prior to every event, Invitations, Venue arrangements, Purchases related to events, attend and supervise all events, document all events clearly and accurately and close out all events/promotions as required.

2. Sourcing, Procurement and Budgeting for Marketing :

I. Annual budget planning and allocation as per the Marketing AOP

II. Sourcing and procurement of all marketing related collaterals such as b2b gifts, vouchers for contests, trophies and certificates for internal/external competitions etc.

III. Constant monitoring and tracking to see that budget plan is followed.

IV. Raising purchase requisition before any spend and vendor payment/invoice processing

V. Budget Management, track spends and savings.

3. Media Planning as per Sales requirement for recruitment campaigns :

I. Planning media as per campaign brief for both for Sales proposals to ensure Profit margin for the company

II. Developing financial and media plans and forecasts keeping in mind Gross margin

III. Undertaking relevant research for media identification in smaller cities, analyzing and interpreting candidate data to understand the response we can drive for clients and developing plans accordingly.

IV. Liaising with clients and advertising agency

4. Media Tie-ups/Barters for Own brand :

I. Tie-ups with different media channels/platforms directly as well as through barter agencies in exchange for media.

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