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04/11 Rakesh
Recruiter at Merito

Views:1114 Applications:259 Rec. Actions:Recruiter Actions:169

Marketing Officer - Global Business School (3-8 yrs)

Pune Job Code: 1334795

Role - Marketing Officer

Experience :-

There are two main dimensions to this role: the first is to operate as the College Designer; the second is that of a journalist, acting as a story-teller in College to support the marketing and design function. The Marketing Officer reports to the Head of Marketing and a dotted line reporting to the Director of Admissions and Marketing in order to continue the high level of communications at the College, but will have significant creative and editorial freedom. The role itself is varied and hugely enjoyable but with all the demands which come with working in a busy day school environment. Many events occur in the evenings or at weekends so a degree of flexibility is required in order to tell accurately the story of this immensely vibrant school.

Designer -

The primary aim of this role is to keep the College International Pune brand visually strong. The successful candidate will be able to work quickly and efficiently to produce a wide range of material in a number of contexts. It will involve working on specific design projects within Wellington College to produce high quality marketing materials - both digital and hard copy - as and when required. The Designer will work very closely with the Head of Marketing to maintain the high quality branding of the school and maintain consistency across different departments/partner schools.

College Story-teller -

As the name suggests, this role involves telling the story of College and the Community, via social and other media. This role requires an ability to write and design effective copy for use across the College's various print and online communications. A successful candidate will ideally be familiar with using a DSLR for regular event photography (or will, at least, display a willingness to learn). The role requires an appreciation of the values and culture of the College and the successful candidate will have an understanding of the independent boarding sector.

Main Task and Responsibilities :-

- Designing admissions and marketing publications for the College and Wellington Community such as the Prospectus and Wellington Today - a termly magazine celebrating life at the College

- Assisting with graphic design features and promotional material for College events and conferences

- Content management of the school website and the weekly newsletter The Week Ahead (both WordPress)

- Designing visually appealing content for social media (basic video editing skills required)

- Taking an active and strategic role in the marketing team to develop and progress the Wellington Brand

- Writing and gathering stories for publications, website, social networks & weekly newsletter

- Photographing events and other activities at Wellington for use online and in marketing materials

- Running the College's social networks, including, but not limited to: Facebook, Twitter, Instagram, and the newly developed Web App

- Working with the Wellingtonian and other student-led publications (advising on print standards and aiding with design)

- Working closely and strategically with The Master and The Director of Admissions & Marketing to communicate effectively the vision of the College across all networks.

Person Specification -

Essential Experience / Qualifications Required

- Bachelor's Degree or equivalent (Branding or Marketing)

Desirable Experience / Qualifications Required:

- Work experience for an International School

- 3-5 years and above of relevant experience

Knowledge & Experience -

- Competent in using Adobe Creative Suite (Illustrator/ InDesign/Photoshop) to produce high quality marketing materials

- A full understanding of social media: different channels/strengths & weaknesses of each

- Using content management systems (CMS) for website maintenance (ideally WordPress)

- Video editing for use in social media

- Working knowledge of how to use a professional DSLR

- Willingness to experiment and learn

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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