Marketing Manager - Technology

- Communication Skills Required - Excellent (No MTIs / Grammatical Mistakes / fumbles while speaking)

- Marketing professional with past experience in Technology offerings.

- Establish, implement and measure the effectiveness of digital/mobile advertising initiatives to drive awareness and adoption for Magic EdTech

- Proven track record in B2B traffic generation, managing digital/mobile advertising

- Must be highly analytical, with a sound grasp of digital media planning and performance optimization strategies. Must be very commercially aware, having owned marketing budgets and revenue goals of significant scale.

- Responsible for understanding the EdTech space and what customers look for

- Responsible for creating marketing plans and executing them in close alignment with Inside Sales & Sales Team with an overall goal of increasing inbound leads.

- Responsible for developing and executing plans that may include PPC, Email & Social Media Campaigns, Participation in Industry Conferences and Events and Website Updates

- Responsible for developing and executing content strategy

- Responsible for ongoing tracking and reporting on marketing initiatives