Marketing Manager - Solar Business

Position: Marketing Manager

Reporting to: Managing Director & Chairman

Location: Bangalore

Requirement : Must have understanding of Solar Equipment & Technologies & Must have previously worked with Power equipment manufacturers / distributors

Job Description

- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.

- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

- Develop pricing strategies, balancing firm objectives and customer satisfaction.

- Compile lists describing product or service offerings.

- Initiate market research studies or analyze their findings.

- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

- Develop product positioning and messaging that differentiates your products in the market

- Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products

- Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan

- Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them

- Demand generation – develop the strategy and manage the marketing programs that drive demand for your products

Salary : 10,00,000 INR - 15,00,000 INR

Interviews on 10th May 2013

Details would be provided via call to suitable applicants

Interested applicants may share their profile with the below mentioned co ordinates

Contact-B Karthik
Sr Consultant
BKarthik@antal.com
Antal International Network
Global Executive Search Firm

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