Reporting Authority: Managing Director, India

Interface Within The Organisation:

Management Team Members (Sales, Engineering, Finance & Operations Director) - Segment Heads (Private Homes Business/B2C, Faade Business) -

Sales, Product, Service and Supply Chain Teams -

Central & Other Marketing Teams (Germany and other subsidiaries) -

MD & members of IMO (Integration Management Office)

Main Responsibilities:

Responsible for entire marketing & branding areas for the organization

General :

Ensuring that marketing plans are aligned with business segments and are delivered effectively to targeted audiences (architects, homeowners, consultants, developers, investors, fabricator partners)

Planning and execution of all external events - exhibitions, BTL campaigns, inaugurations, product launches etc.

Supporting Fabricator Partner network across India with their marketing and branding requirement (oversee and approve marketing material - case basis)

Competition / Industry Research

Implement the group brand guidelines and a detailed marketing plan as part of integration activities

Creative & Marketing Collateral :

Create stunning visual assets including creative design concepts, corporate branding elements, presentations, infographics, banners, brochures etc. -

Manage relationships with key industry players, agencies and vendors

PR, Digital & Social :

- Storytelling with right content (B2B & B2C)

- Design and execution of integrated marketing and communications across a variety of channels - internal/external newsletters, digital (social, web, etc.)

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

- Secure organic media outreach opportunities for the organization.

Required Candidate Competency / Profile:

- Relevant master's degree with 5 to 7 years of experience in digital & offline marketing, Strong project management skills & ability to perform with minimal supervision

- Graphic design experience (intermediate level)

- Strong oral and written communications skills (emailers, web, social, and campaigns; both short form and long form).

- Established media contacts would be an added benefit

- Intercultural competence, negotiation skills & strong attention to details

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