Marketing Manager - Retail Intelligence Software Firm

Marketing Manager for one of the Retail Intelligence Software Organization (Remote Working - Immediate Joiners Required)

- Suggest and set the direction of the Marketing Strategy for both divisions, including Action Plans and Objectives.

- Market research - Identify new revenue, growth and business development opportunities.

- Identify, acquire and integrate platforms, technologies and services for optimizing sales, marketing and operations (Hootsuite, HubSpot, Monday.com, Trello, MailChimp, etc.)

- Implement various content marketing methodologies.

- Experience in creating various types of content such as email, whitepapers, infographics, guides, blogs, etc.

- Research and contract strategic service providers and agencies e.g. Website optimisation, SEO, Public Relations distribution, lead generation etc.

- Acquire support (marketing, sales, financial) from partners for local/ regional sales, marketing and PR activities.

- Identify marketing opportunities by identifying consumer requirements; defining market, competitor& share, and competitor& strengths and weaknesses; forecasting projected business; establishing targeted market share.

- Improve product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.

- Plan brand and product Marketing campaigns, including social & email marketing campaigns.

- B2B lead generation through email marketing sequences and other available methods

- Monitor campaigns and provide data analytics to ensure maximum effectiveness

- Plan and contract exhibition & event participation (including contract, booth, product, sales and marketing activities) and Advertising Activities.

- Plan and manage in-house events and online roadshows and online webinars.

- Provide specialist marketing knowledge to aid in planning sales and business development strategy e.g. for proposal submissions.

- Integrate B2B demand generation campaigns including email marketing, direct mail, webinar and lead nurture tactics that deliver a consistent pipeline of high-quality leads

- Design & manage google ads & facebook campaigns for new lead generation.

- Working on the old leads through re-engagements.

- Prepare sales materials following brand standards for the sales team to use.