Retail Assets Marketing Strategy: - Develop the marketing communication/strategy for retail assets businesses in terms of Customer Insight, Competition Mapping, Positioning and brand proposition in line with the Bank's brand philosophy. - Planning, Designing, Implementing and Analyzing an array of offline activities aligned with the yearly company commercial calendar. - Alignment, Coordination and Follow up with all concerned internal/external stakeholders (pre/during/post) campaign preparations. - Reinforce the brand positioning by identifying the USPs and customer benefits. - Drive marketing efforts for differentiating brand and product offerings from that of competitors. - Provide clear direction and priority to the team in terms of defining and meeting objectives. - Must be able to set a vision and intent in terms of creating benchmark initiatives. - Responsible for ideating new brand properties that the Bank can develop and leverage on. - Ideate new and innovative marketing campaigns for new product launch. Craft simple and impactful messaging and positioning of products. Ensure pull based creative appeal. - Coordinate with relevant departments, product managers and internal stakeholders to understand their problem statements. Design marketing solutions to help business teams bridge the gaps and help them to reach out to the targeted audience. - Support the various Product Teams in new product launches and internal recognition programs. - Coordinate with agencies for creating campaigns for specific business objectives for existing and new customers and to come up with new and exciting marketing campaigns.

Mumbai

Navi Mumbai

Thane

Marketing Manager - Retail Assets - Bank 

Marketing Manager - Retail Assets - Bank  ,Job Description for Marketing Manager - Retail Assets - Bank  in Steps India in  Mumbai Navi Mumbai Thane for (4-10) years of experience. Apply Now!

Job Description for Marketing Manager - Retail Assets - Bank  in Steps India in  Mumbai Navi Mumbai Thane for (4-10) years of experience. Apply Now!