Marketing Manager - Retail

Responsibilities :

- Plan, design and execute all offline ATL/BTL marketing strategies like media planning, interviews, press releases with trade and lifestyle media, newspaper ads, hoardings, floor activations etc.

- Plan and execute all marketing activities, including digital such as SEO/SEM, marketing database, email, social media and display advertising campaigns

- Provide thought leadership and perspective for adoption where appropriate

- Design, build and maintain Organization's social media presence

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Utilize available systems & tools to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with agencies and other vendor partners

- Write award entries for various industry and across categories.

- Making strategy presentations

- Support CRM wherever needed

- Coordination with all stakeholders- internal team, airport marketing team brands, vendors etc.

- lead retail activations on floor from implementation to execution

- Lead customer research program

Requirements :

- Diploma/Degree in marketing or a related field

- Proven working experience in marketing with good exposure to Digital Marketing

- Proven track record in Retail segment

- Highly creative with experience in identifying target audiences and devising Marketing campaigns that engage, inform and motivate

- Strong analytical skills and data-driven thinking

- Design and content writing skillset

- Up-to-date with the latest trends and best practices in marketing (both offline & digital)