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Director at Placemewell Consultants
Views:303 Applications:96 Rec. Actions:Recruiter Actions:15
Marketing Manager - Public Relations - Media (10-25 yrs)
JD for the PR role:
- Analyses the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote the company's products, services, and brand identity
- Strong writing and content crafting skills to suit the various business requirements. Ability to critically review and draft media- ready content- press releases, product notes, speeches and other PR copy and communications (LinkedIn, website, branded collaterals)
- Understanding of influencer ecosystem and knowledge about social content creator community. Ability to identify and build engagement programmes for various business verticals
- Developing strong recommendations and plans and decks- for launches, always-on engagement - across media and influencers
- Strong understanding of consumer and media trends, especially in beauty/fashion/lifestyle and ability to reflect this knowledge in plans and content
- Understanding of ESG/CSR, especially in context of comms and ability to build programs, conduct relevant research and lead execution with partners
- Liaison lead for agency partners and be able to provide clear brief, develop tactical plans
- Scheduling and managing interviews for key personnel
- Serve as a first contact person for all media queries and build and maintain targeted media lists, and nurture relationships with key reporters
- Prepares and edits organizational materials, marketing materials, across properties and other publications for internal and external audiences
- Ability to review opportunities for partnerships, sponsorships and advertising and recommend based on fitment
- Track and analyse media coverage and follow industry trends to shape future communication plans
- Provide effective crisis management counsel and be able to implement the strategy
- Monitor and analyse effectiveness of PR campaigns and communicate insights to management
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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