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Team Executive at Michael Page
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Marketing Manager - Pharma/HCP/Medical (10-15 yrs)
Marketing Manager (Pharma/HCP/Medical)
- Formulation of annual marketing strategies, communication development for HCP/Patients.
- Execution Excellence in driving specialty (like Peds, Gynae, GP, Dietitians and Pharmacist) activations/engagements.
- Know how HCP insights are extracted from HCP research and utilize it effectively with a robust communication/sustainable marketing campaigns.
- Building strong Marketing programs to engage HCPs/Patients effectively. Execute with the help of cross functional teams. Tracking and measuring the impact of the Marketing Programs and also the third-party field force.
- Responsible to identify potential opportunities within community & drive incremental growth of products with synergy.
- Responsible for the topline and A&P management.
- Build & develop Key Opinion Leaders /influencers all India and utilize relationships for shaping market initiatives and for driving sales.
- Manage creative agencies, collaborate closely as strategic partners.
- Liaise with internal stake holders to gather and analyze latest trends/insights by using qualitative/quantitative resources.
- Support and drive sales team in achieving targets and ROI.
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