Marketing Manager (Personal Care Luxury)

YOUR ROLE SUMMARY

- This role is for new brand - a new start-up in premium styling. The role is critical for business given the focus of the company is to enter into this new segment. Going ahead, we expect to drive the category growth through series of innovations and aggressive brand building. We expect the candidate to have the required skill set to lead this strategically important profile of the company.

YOUR ROLE SPECIFICATIONS

- Development and implementation of brand communication, activation, media plans and PR initiatives for launch of new brand. with special emphasis on digital marketing.

- Driving top line, profitability and market shares for new brand range of products

- New product development (NPD) calendar development for driving future growth

- Efficient utilization of brand support activities budgets for new brand

PEFORMANCE INDICATORS

- Liaison with creative/digital/media agencies to develop marketing communication and implement marketing plan to drive awareness and trials for new brand

- Achievement of top line, market share and bottom line targets for the new brand range

- Work with R&D, study consumer trends and liaison with experts to develop new offerings under new brand as per NPD calendar

- Detailed financial planning and close monitoring to ensure efficient utilization of brand budgets

YOUR CAREER PATH

- The potential career path available for the incumbent would be to move across categories viz. hair care, personal care and home care. There will also be opportunities available in any of our international geographies. Career growth for our high potentials has always been a priority in order to provide them the right exposure and personal development so as to eventually build them as our leaders for tomorrow.

QUALIFICATION & EXPERIENCE

- 10 -12 years post qualification experience

- An insight led marketer in premium brands space. Should have innovated, created and sustained brands in premium retail spaces

- Passionate about new business development and fashion

- Should have rich digital marketing skills

- Hair care category experience will be preferred

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