Marketing Manager - Media - FMCG

Media Manager is responsible for providing leadership & guidance on integrated media planning. The person must be process oriented with an eye for detail. At the same time, the person must have the ability foresee the changes in media landscape and make changes to media planning process accordingly.

Customer Service :

- Track implementation of monthly media plans across mediums and align media team colleagues on the same

- Track progress of media strategy deployment, in terms of total media reach, cost efficiency and provide strategic advice to the brand teams

- Lead annual budget setting project by working alongside agency teams.

- Work with CMI (research teams) to define data standards, understand consumer behavior, develop measurable KPIs, design and manage media research projects

- Ensure adequate supply of media inventory and ensure quality of media deployment

Customer Service External teams :

- Manage the agency; ensure that agency is well resourced to deliver, liaise between agency and brand teams.

Creating Value :

- Measure and track effectiveness of key campaigns/ channels, with emphasis on delivering incremental reach

- Create measurable value (both quantitative & qualitative) for media investments across brands

- Ensure ROMI management through better planning efficiencies across mediums

Building Capability :

- Understand key media products that have been designed for driving effectiveness of media deployment

KEY REQUIREMENTS (EDUCATION, WORK EXPERIENCE & SKILLS) :

Qualification : MBA (Marketing or Media) from a reputed organization.

Key Experience :

- Minimum 8 years of Media experience with deep understanding of digital and traditional media.

- Candidate should have worked either on the agency side or with an advertiser handling integrated (traditional and digital) media planning multiple brands.

- Having worked on the Agency Side and the client side will be an added advantage