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Assistant Manager at Flexability by AMS
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Marketing Manager - Media & Entertianment (4-6 yrs)
JOB DESCRIPTION
Manager - Marketing (For a Media & Entertianment company) - Punjabi language is a must
Key Responsibilities -
Brand planning and Building
- Conceptualising the brand strategy for the brand/shows and implementing the same in conjunction with the Brand lead
- Implement 360-degree activities in order to showcase every property on air to the consumer, advertiser and trade
- Support the group head with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & sustenance phase
- Steering key strategic interventions in regions aimed at driving business objectives
- Develop and execute flawlessly strong on ground activation plans
Consumer Research
- Having an analytical mindset for analyzing data and generating insights for the campaign market
- Understanding the social and digital ecosystem for consumer researches and campaign management
Execution
- Managing conversations with the media and PR agency and briefing them on the campaign and communication plan
- Vendor selection
- Preparing a brief for the programming and presentation team
- Provide constant support to the Sales team by trade marketing support and product integrations
Budget allocation & cost effectiveness -
- Ensure cost savings and increasing perception by maximizing alliances and partnerships
- Strike alliances and barter deals to ensure maximum touch points with the consumer
- Allocating the budget with accordance to the Brand Lead
- Analyzing the value add of the campaign
Key Interfaces
- Managing interactions with internal & external stakeholders
Internal stakeholders - Channel team, Sales, Distribution, Finance, Commercial
External stakeholders - Media planning & buying agency, digital agency, creative agency
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