Marketing Manager - Market Research & Consumer Insights - Software Business

Minimum 6- 8 years of experience in customer insights or market research.

Location - Bangalore

Qualification - Graduate/ MBA

Previous research experience in the software industry will be an added advantage

- Robust research experience across a wide range of qualitative and quantitative research methodologies

- Must have strong analytical and interpretive skills to frame Recommendations

- Ability to lead multiple, large-scale, research projects in parallel. Excellent project management, multi-tasking, and prioritizing skills are required

Job description -

- Acts as a research consultant to internal Businesses and Marketing organizations. Provides meaningful and actionable insights to drive business objectives and support decision making

- Works closely with internal Business (esp. Sales and Product Management teams) and Marketing organizations to understand key business issues and proactively provide thought leadership

- Shapes research design, research plans, develop questionnaires/ discussion guides and build persuasive presentations for senior/ executive level internal clients

- Adds value to the insights by synthesizing secondary information/ behavioural data with survey data, ability to identify opportunities for this kind of collaboration.

- Proven ability to maintain strong working relationships with Research vendors and leverage their expertise to deliver best in class research programs

- Identify ways to improve the customer experience at various stages of the customer journey: pre-purchase and post-purchase through various surveys, and work with product, sales, and service teams to improve satisfaction scores and build experience and delight measures

- Develop and execute analytical plans on large datasets representing the customer and partner datasets. Use diverse analytical methods (descriptive, diagnostic, and predictive) to find actionable insights

- Extensive experience working on analytical tools like SPSS and R