Key Responsibility:
Marketing
- Organizing and participating in events online and offline exhibitions, conferences, etc
- To lead events and coordinate with advertising agencies, involved in ATL/ BTL activities
- Work closely with portfolio companies, creative, media, research agencies to ensure smooth and timely deliverables in line with business requirements
- Lead and be accountable for artwork controlling and coordinating the approval process for both internal and external branding
Social Media/Community Management :
- Plan and execute all web, SEO / SEM, marketing database, email, social media campaigns
- Collaborate with internal teams & agencies to create landing pages and optimize the user experience
- Setup and optimize Google keywords to drive traffic to the websites
- Identify trends and insights to suggest the Marketing Head on blog posts, social media calendar, etc.
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