Job Responsibilities :

- Spend time on the website, play and get a first-hand understanding of how the website works.

- Study market research data to build a broad understanding of a typical rummy player.

- Analyze funnel data and understand the player movement on the website.

- Analyze conversion data and identify pain drop-off points and accordingly build an action plan

- Think of creative concepts to convert and engage users.

Marketing Execution :

- Understand acquisition, conversion, and revenue and retention strategy.

- Support in preparing and executing monthly marketing calendar for various campaigns.

- Work with agencies to manage acquisition campaigns and hit monthly conversion and cost targets.

- Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities

- Perform creative analysis

- Funnel analysis

- Take Full ownership for execution of various campaigns on acquisition, conversion, revenue and retention.

- Work with creative designers/web designers to ensure timely execution of campaigns.

- Manage and own project timelines, creative quality, and content effectiveness.

- Work with agency to coordinate the campaign content, creative delivery.

- Create/Work within the reporting framework to analyze the effectiveness of all campaigns.

- Engage in data analysis to improve and refine campaign performance.

Job Specifications :

[E - Expected] [D - Desirable]

- E - B-Tech / M-Tech / Economics UG/PG / Statistics US/PG / MBA Marketing/Finance from a very well reputed college and a hunger for learning and implementing marketing.

- E - Excellent academic record, strong logical and analytical skills.

- E - 2 - 4 years of experience in marketing, finance, research, operations (preferably online)

- D - Should have experience with at least two of organizing promotional events, running new customer communication programs or running customer retention programs.

- D - Ability to work with data and uncover insights into consumer mindset.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.