Marketing Manager - International Events

Job Role: Market Manager - International Events

Job Responsibilities:

We are looking for a self-motivated and detail-oriented Marketing Manager, responsible for planning and executing marketing strategies for organizations flagship event, the International Summit and the annual webinars calendar.

Your role will be crucial towards the success of the events in terms of revenue generation and audience attendance. You will be working closely with the Sales, Operations and Production teams.

Key Responsibilities:

- Developing marketing strategies for our physical and online events.

- Lead generation for sponsorship program for both, physical and online events

- Content development for prospects at different stages of the buyer journey

- Measure effectiveness of various marketing campaigns, and focus on those with maximum return

- Creating email marketing campaigns on MailChimp

- Managing our social media channels on LinkedIn and Twitter

- Creating marketing material such as promotional videos, brochures, post-event reports, leaflets, sales presentations, social media ads etc

- Set up affiliate marketing partnership with industry associations and industry & general media

- Co-ordinating with web developers, graphic designers and freelancers

- Execute design changes to the website

- Coordinate with website developer to keep website up-to-date with latest information

- Set up marketing campaigns on LinkedIn, Twitter and Google Ads

- Work on SEO for our website and different host platforms

- Close liaison and communication with other departments within the events team including operations, production, and sales Requirements

- Educated to post graduate level

- Experienced with digital marketing, social media marketing on LinkedIn and Twitter and SEOIRITS

- Email marketing experience on MailChimp preferred

- Experience with Google AdWords and Google Analytics preferred

- Excellent communication skills with good written and spoken English

- A highly-motivated self-starter

- Organized and efficient, with good time management skills and minute attention to detail

- Project management and problem-solving skills

- Ability to cope with many tasks at once and work to tight schedules

- Ability to meet deadlines and work under pressure, with a wide variety of people

- B2B event marketing experience preferable

- Experienced with Microsoft Word, Excel and PowerPoint

Job location- Malad West, Mumbai.

However, to assure the safety of our employees, we have WFH arrangement during the Covid-19 crisis.