Summary of Job Objective & Description:

Job Objective:

- To manage activations, promotions, branding, monitor & implement brand guidelines, to act as source of market/consumer information.

- Implement marketing and promotional campaigns at branch level and analyzing the campaign effectiveness.

- To plan on-ground promotional activities by identifying, assembling, and coordinating requirements.

- To evaluate on-ground marketing campaigns and prepare activity reports by collecting, analyzing, and summarizing sales data.

- Keeps promotional materials ready by coordinating requirements with HO marketing; inventorying stock; placing orders; verifying receipt.

- To manage the production of marketing materials, including leaflets, posters and flyers. Liaising with printers.

- To arrange for the effective distribution of marketing materials.

- To manage & monitor the brand guidelines every aspect, reporting lapses on brand elements in cabs & other required areas.

- To monitor competitor activity, collect competition data, market trends, new product information.

- Analyse competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.

- To support the marketing HO at branch level.

- To liaise and building relationships. Externally, this could be with customers and suppliers. Internally this could mean different related and supporting departments.

- Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

Key Deliverables:

- Proposing & executing branch promotions

- Manage inventory, distribution & implementation of branding/market collaterals

- Relationship Building with event & activation agencies/local vendors

Briefly State the essential Candidate specifications; Knowledge, Skills, Abilities required to successfully perform the job:

- Good Knowledge of activation, event & activation agency networks, POS material manufacturer

- Creativity , Visualization , Analytical Skills , Convincing Ability & Consumer Focus

- Good communication, Interpersonal & liasioning skills, Networking Skills & mobile in nature

- Good Knowledge of geographical locations, residential & corporate localities of the city & nearby cities

- Good Knowledge of Local Languages i.e. Read, write and Speak Local Languages.

- Good Knowledge of MS office: Powerpoint, Excel, word

Internal / External Interactions: Both - High / Medium / Low

- Internal: Call Centre & QA Team, Subscriber Management, Customer Relations, Operations, Marketing & IT

- External: Activation agencies, airport ground teams, POS material suppliers

Kanchan
7506418755

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