Associate Consultant at Unison International Consulting Pvt. Ltd
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Marketing Manager - Home Space & Cookware (5-15 yrs)
The main purpose of the Job: Create brand, marketing strategy and communication plan, defining the product, its key USP, marketing communication/initiatives, placement plan and sell-out plan.
Job Title: Marketing ( Home space & Cookware)
Type of Role : IC
Budget: 15 LPA
No. of team members directly & indirectly reporting: 2
Major Roles & Responsibilities (But not limited to):
1. Working closely with the sales team to develop marketing strategies to maximize profits and market share while balancing customer satisfaction
2. Coordinate with marketing agency to develop a robust Brand Strategy that defines the brand, objectives, stating the target segment, defining the role, brand identity, positioning, brand guidelines & brand character.
3. Define and regularly measure brand score/NPS within channel and consumers
4. Prepare written briefs for the creative development of various marketing initiatives in terms of Product Packaging, Branding, Collaterals & other innovative solutions keeping in consideration the Brand guidelines
5. Develop and execute marketing plans based on the sales plan in consultation with sales team
6. Coordinate & negotiate with Media Publication/Channels directly to ensure best deals for the company
7. Marketing Activities to weighed on the effectiveness in terms of return on investment (Sales/Visibility/Brand building)
8. Engaging the channel with innovative schemes/programs that build motivation to the sell
9. Manage special events such as sponsorships, new product launch, or other activities the firm supports in order to gain public attention through the media without advertising directly
10. Provide updates to sales team/business partner by mail/SMS in terms of new launches, product availability, product features and top selling models.
Behavioural: High Learning Agility, Team Management
Technical: - Social Media Engagement - Return on Investment (ROI) - Brand Awareness (among the target audience)
Minimum Year of Experience required: 5 - 7 years
Preferred Industry: Home lifestyle industry
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