Marketing Manager/Head - FMCG

Duties and Responsibilities:

- Complete ownership and responsibility of top line and bottom line of the Channel

- Building the brand in line with the master brand guidelines that have been laid out via asset / communication / service rituals/promotions

- Creating and executing the marketing calendar via a series of levers including above the line communication, below the line activation, market testing with the end of solving key consumer barriers and building the big brand in India

- Work towards strengthening the business model via new asset formats and models.

- Work seamlessly across cross functional teams including operations, innovation, franchise partners and others to drive brand goals.

Skills Required :

- Strong consumer thinker and appreciation and experience in driving 360 marketing campaigns.

- Team player with ability to establish rapport & credibility quickly.

- Self-starter with experience of working in a busy, fast paced environment with strong multi-tasking capabilities.

Stake holders:

- Internal: Marketing & Operations teams.

- External: Research & Media agencies. Franchise partners.

MBA from Tier 1 or Tier 2 college required.

Batch : 2003-2006