- Plan & deliver business objectivesfor the brand(s) assigned
- Monthly & Annual BTL/ ATL input Planning & Monitoring
- Regular Monitoring of the brand key parameters and off take trends to ensure better planning
- Sales & Collection target achievement brand-wise / product-wise in accordance with Business Plan to achieve Business Targets & Management Goals.
- Develop and implement the communication strategy for the brand.
- Conceptualize & implement 360- marketing programs.
- Handling (Advertisement, media, research, activation) agencies for timely execution of task given and ensure compliances and metrics.
- Driving Digital campaigns/activations for the brand
Market intelligence and continuous follow up of competitor activities, Co-ordinate with Regional Sales Manager to understand brand performance and provide support to meet respective targets
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